BONA FIDE took charge of conceptualizing and implementing the creative vision for the SPL campaign, which sought to highlight the Saudi Professional League and attract a broader fan base across regions such as the Middle East, South America, and other global areas. The campaign capitalized on the participation of non-Saudi players in the league by launching targeted advertisements in their home countries and encouraging fans to engage in a voting contest. The campaign achieved impressive results, generating over 244 million impressions and garnering 100,000 votes.